What You Need to Know About a Welcome Sequence
It takes more than one welcome email to attract new subscribers. Did you know that in order to peak the interest of your customers, you need to create a welcome sequence?
A welcome sequence is a series of previously written emails that introduce you and the company to new customers. This will help warm up new customers and hopefully spark their interest enough to subscribe. The welcome sequence is different at its core and is only meant for new customers.
The ultimate purpose of the welcome sequence is to introduce your company and spark interest for future purchases. A well thought out welcome sequence sent to new customers is a great way to make them feel special and assured. You are now welcoming them into your world.
Someone who subscribed yesterday may not appreciate a series of emails about all your sales and deals unless that’s why they subscribed in the first place. However, someone who subscribed 6 months ago or has bought a few products would. The welcome sequence is meant to introduce your company to the new customer and tell them how they can benefit from subscribing to your list.
You can also use your welcome sequence to tell your story and purpose of the company, highlight what separates you from your competition, perks of being a subscriber, or simply set expectations of the relationship going forward. One email is not enough. Creating a well throughout welcome sequence has the power to turn out future loyal subscribers.
Another big reason to give your welcome sequence a lot of attention is because you want to make a good first impression. It’s common knowledge that first impressions matter and set the tone for what a stranger thinks about you. Let’s look at some tips on how to leave a good impression on your new subscribers.
- Have a good hook. Have a good opening line in your email. You want your subscriber to be intrigued and wanting to know more about your business. You can’t get there if they’re bored or lose interest.
- Give them something to look forward to. Tell them some of the perks of being a new subscriber. This will most likely motivate them to stay subscribed if they know the special deals and perks that are exclusive to your subscribers.
- Keep it short and sweet. Get straight to the point and tell them what they need to know in the email. There’s no need to write a novel. The average adult is juggling many things in a given day and expecting them to read a long email during lunch or before bed is not a good look.
- Say thank you. This one is a must. You need to thank the person at the end. As mentioned before, they most likely have a lot going on so you need to express your gratitude towards them for taking the time to read your email.
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