The Book Shoppe & Coffee is a coffee shop that of course sells books. This was a dream project in which CEO Dameon Runnels personally saw to. It first started with a logo. They had a logo but it didn’t represent their mission and brand. The logo was redesigned so it could seamlessly fit on everything from coffee cups to large signs and still maintain its clarity and impact. We designed the outside signage that commuters see from the road. We designed an 8ft tall stone monument that merged the beautiful stone of the building with décor of the stores interior. Then building signage was created that branded the store and directed customers.
