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 > The Journey  > Business  > How to Boost Your SEO Ranking

How to Boost Your SEO Ranking

Although investing in SEO can be expensive, there are a couple of things that you can do to boost your SEO rankings: 

  1. Claim your business on Google My Business. 

This is a good way for potential customers to find out about your business. This unique feature allows them to find out critical information about your business that could help them decide whether or not they want to suspend their money with you. You can post things like location, business hours, your website, a brief summary about what your business specializes in and customer reviews – all in one place!

It makes it easy for the potential customer to get to know your business and build trust within just a few clicks. But most of all, claiming your business on Google My Business is a good and quick way to give your SEO ranking a little boost. 

  1. Get more online reviews AND respond to them. 

Customers leaving reviews about their experience on review sites and social media posts are crucial to your growth and boosting your SEO rankings. Search engines trust review sites. The more reviews you have the more important you are to them. Responding to people’s comments on review platforms like Google and in the review sections of Facebook increases your visibility to search engines even more.

Staying in touch and interacting with your customers on these platforms is a good way to show them that you care. Utilizing Google Reviews to build a positive relationship with your customers is a good way to solidify your brand in their minds.

Responding to and liking comments and posting replies not only engages your customers but shows your potential customers how you conduct business. These interactions keep you top of mind and signals to new customers that they should really consider your business.

  1. Rework the copy on your website to integrate your services. 

Better organizing your website can be a way to make sure that your customers can easily access your services, products, location and more. But it also can help potential customers searching for those same things find you as well.

If your website is difficult to navigate, you may not get many new customers because it’s disorganized, killing your online traffic and your ranking. People and search engines love clarity and run away from confusion. 

The steps above don’t replace SEO services, but are simple things that can do yourself to boost your own SEO ranking. It’s very important to stay on the mind of potential customers. The job of SEO is to make it easier for your target audience to find you. They can not come to your business if they do not know that you exist. By increasing your ranking in SEO, you increase your chances of getting more customers. 

To start your SEO journey with Live 1 Media, click here.

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