The Importance of a Welcome Sequence
It takes more than one welcome email to attract new subscribers. Did you know that in order to peak the interest of your customers, you need to create a welcome sequence? A welcome sequence is a series of previously written emails
What You Need to Know About YouTube Ads
We’ve all been there. You’re watching a 20 minute video about a recipe you want to try, but every 5 minutes there’s a 30 second advertisement that you can’t skip. Then the double ads that you can’t skip when you
Things to Know About Drip Email Campaigns
In its most basic form, an email drip campaign is when you essentially “drip” information to your subscribers periodically over a period of time. It’s often based on where they are in the buying process. For example, a loyal customer
The Basics of Google Display Ads
You know those annoying ads that cover almost half the screen on a website? Ever read through an article and out of nowhere an ad for a product you’ve been searching for pops up covering the whole screen? It seems
The Basics of Google PPC (Pay-Per-Click)
Have you ever heard of Google PPC before? Do you know what it is? Want to know how it can help you grow your small business? Google PPC is the short term for Google pay-per-click advertising. This system enables you
The Basics of Facebook Advertising
Unless you’ve been living under a rock for the last decade, you probably know the power of Facebook ads by now. It’s one way to grow your small business that’s increasing in popularity. If you want to stay ahead of
Getting The Word Out About Your Business
After building your website, you wipe the sweat off your forehead, upload it, and abandon it for a year and a half. You’re waiting and waiting for a stompede of customer to come through the door, but your shop remains
What to do When You’re Done Building Your Website
After building your website, you wipe the sweat off your forehead, upload it, and abandon it for a year and a half. You’re waiting and waiting for a stompede of customer to come through the door, but your shop remains