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 > The Journey  > Advertising  > 4 Things You Must Know Before Start A Local Network Advertising Campaign

4 Things You Must Know Before Start A Local Network Advertising Campaign

With almost everything moving online and ad-free streaming services on the rise, it can be hard to think that people still watch cable TV. But surprisingly they do. As of 2017, it was noted that 73% of U.S. households had a cable or satellite television subscription. 

That means there are still millions of Americans watching over the airwaves and you can take advantage of that! How? Through local network advertising. 

Advertising your business on local networking stations is a good way to get the word out about your business and attract new customers. If you have the budget, let’s look at some things you should know first. 

  1. Know your target. Study your audience and find out who would be the most interested in your products. When you know your target audience, this allows you to figure out which time slots will work best for you and the areas that you will do best in. Will your business do better being advertised in rural areas, the suburbs, or city?
  2. Choose your stations. Figure out which stations you would like to air your ads on. Take a look at the stations in your area and figure out which ones would be a good fit.
  3. Reach out. Make a list of stations in your local area and contact them. Also have a list of questions that you want to ask each station so you can compare them.
  4. Get rate information for the programs and broadcasting time slots. It is important to do your due diligence and check everything, sometimes there can be errors of the airing times check and double check – they will appear on that document. This is basically your receipt of what you discussed with the stations. If you see an error you can contact them to get it sorted out. It’s important to know that this is very uncommon but it does happen. It’s just always good practice to check.   

Don’t completely write off this form of advertising! There are still millions of people tuning into local TV even though it may not feel like it. Deciding to invest in local TV advertising is an excellent way to make sure your product is being advertised in front of the correct audience. 

These tips can help save you time and money. When you are looking for a TV station to advertise with, it’s important you know what you want, do your research, and plan ahead.

To start your advertising journey with Live 1 Media, click here.

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