As simple and trivial as it may sound, newsletters are actually a very important part of email campaigns. Think of it like this, newsletters are the equivalent to newspapers for your company.
Just like the public has to be informed about
It takes more than one welcome email to attract new subscribers. Did you know that in order to peak the interest of your customers, you need to create a welcome sequence?
A welcome sequence is a series of previously written emails
In its most basic form, an email drip campaign is when you essentially “drip” information to your subscribers periodically over a period of time. It’s often based on where they are in the buying process. For example, a loyal customer
Do ALL businesses need reviews? The answer is actually no. Not every business is the same and has different needs that require them to grow. Your business may not actually be one of them considering what your products and services
Cold emailing is when you send an email to a person that you do not know to introduce yourself and show the person that you have something they could possibly need in the future.
Cold emails are different from sales emails